Equity Bottom-Up

SELL Pop Mart (9992 HK): Seasonal Trough, Not Structural Trough; August Is the Test

13 May 2026 By Ke Yan, CFA
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Abstract: Pop Mart provided 1Q26 business update, consistent with our earlier expectation, which adds no directional news. Our key thesis points from April note is still valid. Labubu normalization is now visible in primary data. Consensus remains too high. Margin risk has not yet arrived in reported numbers. Southbound net bought USD 991m since the results week, net buyer in 5 of 7 weeks but stops buying in the last week.

Bandai Namco (7832 JP) Sanrio (8136 JP) MINISO (9896 HK) Pop Mart Intl (9992 HK) Hasbro (HAS US) Mattel (MAT US)

Highlighted Stocks

Bandai Namco, Sanrio, MINISO, Pop Mart Intl, Hasbro, Mattel

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